Prior to the acquisition of BitFlash by OpenText in 2004, BitFlash was a privately owned graphics software startup with innovative technology that enabled the delivery of high-performance visually rich content and applications to mobile users. As VP of Marketing, Gayle Moss established a unique brand and industry recognition for BitFlash, launching it into the forefront of wireless software companies and earning it the following credits within just a few months of its introduction to the market:
- March 2001: Unstrung Twenty-Five
- May 2001: Global Television's Titans of Tech
- Sept 2001: CNET Top 5 wireless companies to watch
She also developed strategic relationships and programs with channel and technology partners to OEM and resell BitFlash products, technologies and services to carriers, handset manufacturers, consumers and enterprises.
"At last, someone who understands the balancing act of getting marketing punch without punching a hole through the budget. Gayle combines strategic vision with pragmatic execution, resulting in attention to detail without losing sight of the big picture."
Julie Pfahl, Past Vice President Finance, BitFlash Corporation