Corporate Profile
Project Management:
Effectively controls scope and manages schedules, budgets, risk, quality and performance of large integrated teams on multi-million dollar programs. Responsible for all aspects of project management and product development, including: planning, staffing, training, development, client liaison, performance management and delivery.
Product Management:
Identifies market opportunities, analyzes the needs of targeted audiences and champions the development, delivery and marketing of products and services that deliver measurable value. Significant experience in the entire cradle to grave product management process, including product concept and definition, through a wealth of marketing programs, product positioning, competitive analysis, channel training, pricing and packaging.
Product Marketing:
Spearheads strategic marketing and business plans to aggressively drive revenues and increase market share for her clients. Responsible for many successful product launches in startups and large organizations in both B2B and B2C markets.
Training and Mentoring:
Develops and delivers training programs for all levels of individuals in an organization – from executives to coop students. Programs include: project management, performance management, quality improvement, product training and sales training.
Marketing Communications:
Establishes the marketing infrastructure for startup corporations, including brand creation, Web site development, corporate and product communications, collateral, channel programs, advertising and media/analyst/investor relations. Evaluates marketing performance in well established organizations, makes recommendations for improvement and helps them implement changes to increase market share, drive revenue growth and profitability.